Hey, I'm Adze. Welcome!
For over a decade, I've been building hundred of products with top-notch UX, spans in various multi discipline:
e-commerce, banking, health service, enterprise, quick commerce, travel, gamification, fintech, and many more.
My specialty is to moving the needle, building zero to one product.
Balanced as all things should be
During my 15 years of experience as product designer, I've tasted both as individual contributor and managerial role. My balanced expertise helps me to be versatile, easy to adapt under any circumstances. Crafting with broader point of view, leading with deep design understanding. I make things that make sense.
See some of my works below.
Tokopedia Search Reimagine
Tokopedia Gamification Products
Tokopedia Gamification Products
My journey leading design revamp of whole Tokopedia Search Journey with better experience + revenue.
Tokopedia Gamification Products
Tokopedia Gamification Products
Tokopedia Gamification Products
My journey leading team and design direction of most interesting project in e-commerce -Gamification.
Tokopedia Travel - Book Hotel
Tokopedia Gamification Products
Tokopedia Travel - Book Hotel
Building first ever hotel booking service in south east Asia e-commerce, engraved Tokopedia's name as a Super App.
Coming soon!
Tokopedia Promo Distribution Flow
Tokopedia Salam - Moslem Experience
Tokopedia Salam - Moslem Experience
Building seamless promo and coupon usage, while saving billions burn.
Tokopedia Salam - Moslem Experience
Tokopedia Salam - Moslem Experience
Tokopedia Salam - Moslem Experience
Building one stop service page for Moslem stuff in Tokopedia.
Tokopedia Wrapped
Tokopedia Salam - Moslem Experience
Tokopedia Wrapped
Building fun experience for users to see how much they had spent.
Standing on the shoulder of giants
Either as contract, full-time, or mutual collaboration, I always giving the best to all companies I've been work with. I have helped numbers of companies in Indonesia and Australia from various industries to build top notch products, nurturing organization and mentoring the team to make the company even better.
Walk the Talk - I only speak what I've done
Aside my main job as designer, I also love to teach and share my knowledge. I have made some remarkable milestones in various events in local and international scale. Purely for passion, only to help others with my expertise as product designer.
Here some of events where I was invited as speaker (there are many more actually, but undocumented).
UXSEA Summit 2019
Tokopedia Leadership
Tokopedia Leadership
Hosted by UXSEA, biggest UX org in south-east Asia. I talked about how to build various products under one ecosystem app.
Tokopedia Leadership
Tokopedia Leadership
Tokopedia Leadership
Held by Tokopedia Academy, I, with my friend Andrew recognized as best leads and sharing our story.
Tokopedia ELEVATE
Tokopedia Leadership
Purwahika x Gojek UX
One and only design event held by Tokopedia. Along with my team I shared story of building gamification product.
Purwahika x Gojek UX
Binar Academy Masterclass
Purwahika x Gojek UX
Hosted by Purwadhika Startup School and Gojek, I talked about how to recruit, building, and nurturing design team.
Arkavidia ITB 2019
Binar Academy Masterclass
Binar Academy Masterclass
Annual Event by Computer Faculty ITB, I was invited to share the "trick" on how UX can engage users in marketplace.
Binar Academy Masterclass
Binar Academy Masterclass
Binar Academy Masterclass
One day event, open to public. I brought up topic on how to build digital product with fundamental principles.
Make things that make sense
Everyone know how to make good design. Some know to make the it validated, and only few know how make it tangible. At the end of the day, only design that can be made wins. I make the design that possible to build, yet, proven to solve the problem. I make things that make sense.